• £110

• 156 designs

• 57 designers

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Logo Design Brief

We need a logo design for a professional sailing campaign. We will take part in the Vendee Globe Race 2024, a single-handed, non-stop, round the world race. While the team has its roots in Switzerland, the event is truly global. The logo should be simple, yet dynamic and stand for professionalism and progress, and potentially the sustainable character of sailing. Integration of a Swiss flag is a (desirable) option, also a link to the ocean, sailboats, sails, wind and waves is possible. No more than 3 colors in total, preferably red and black (or grey), adding other colors should only be done if they preserve the professional, stylish character of the logo. Logo will mainly be used on a white background. The name „Oliver Heer“ should be prominent. Ocean Racing can be slightly smaller but should still be integrated into the overall logo somehow. The removable byline “Vendée Globe 2024” will occasionally be used, but the logo without the byline should work as a standalone logo as well. Generally, the text and the logo should ideally be “modularly” useable, meaning without the other part (e.g. the logo or the text printed on a shirt). In terms of the style of the logo, we are very much in favor of a simplistic, modern-style (can be artistic) logo which can be added-on to the text, but isn’t too dominant.

Industry/Entity Type

(Extreme) Sports, Sailing,

Logo Text

Oliver Heer Ocean Racing ; Removable byline: Vendée Globe 2024

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Helvetica could be interesting, but not mandatory at all

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Oliver Heer Ocean Racing as text, some graphic element related to sails, sailboats, the sea, wind or water should be included (can also be done in an abstract way though)

Should not have

• No green colours