Logo Design for Nationwide B2B e-commerce Platform/Website for Natural Stone Industry

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This customer received 65 logo designs from 24 designers. They chose this logo design from Origami visual as the winning design.
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Logo Design Brief
We need a logo design for a new B2B e-commerce platform called StoneLoads. At StoneLoads, our platform connects buyers and sellers of natural stone all across the US. Buyers, wholesale stone yards, and Sellers, natural stone quarries and fabricators, will buy and sell stone by the full flat bed truck load. A few of the products listed on the site will be: TN Steps/Treads, PA flooring, OK Flagging, TN Fieldstone Boulders, & River Rounds. We would like to see designs that use darker blues, lighter greys, tans, and other earth tone colors that are similar to Natural Stone found in the US.
There is a freight component to the site. Incorporating a flat bed truck hauling stone into the logo could be really cool. Definitely do not have to go this route but I've thought that could be neat.
Target Market(s)
Wholesale Landscape Supply Companies for example, Site One Landscape Supply
Industry/Entity Type
Building Materials
Logo Text
StoneLoads
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Other font styles liked:
- Palatino Linotype
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.