NGO working to improve the welfare of shrimp through increasing the oxygen in tanks
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This customer received 103 logo designs from 39 designers. They chose this logo design from Arham Hidayat as the winning design.
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I want to create a logo for a NGO focusing on improving the welfare of farmed shrimp. Ideally it will look serious and abstract. It should definitely NOT look like food and NOT be curled up in a C-shape. I've attached what we have now and an idea which is in the general direction of what we like. It should be modern, slick and minimalistic. It should have sans serif fonts. Color scheme should be professional blue/green (ocean water style). Our programme consists of improving the oxygen in the water that shrimp live so, to the extent possible, include somehow oxygen in the water as part of the logo (if it looks good). FYI, I'm not a huge fan of the logo we have at the moment (which I've attached).
Target Market(s)
We want large NGO donors and governments and farmers. We need to look serious and reliable
Industry/Entity Type
NGO - animal welfare
Logo Text
Shrimp Welfare Project
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- One or many abstract shrimp and our name “Shrimp Welfare Project”
Nice to have
- a symbol or abstract drawing of shrimp that is on the more professional/abstract side
Should not have
- Definitely should NOT look like food and NOT be curled up in a C-shape as they only curl up when cooked. See image of shrimp swimming attached. AVOID orange color.