• A$120

• 67 designs

• 32 designers

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Logo Design Brief

I am doing some work for a consulting firm that that has been established for some time but is now getting busier by the minute – especially in the strategic advisory, advocacy and safety space. The current ‘logo’ for want of a better description was created to try and match a business card that the Director liked, however, it is now not really serving the purpose to be able to use across varying platforms. I have included an example below of the ‘logo’ (central) and then the black, grey and white style that was preferred at the time.

The consultancy covers a range of strategic advisory, advocacy, policy development, with a big focus on risk management and legal compliance in in both Government and Industry.

The logo needs to be used across varying platforms including:

• Website
• Linkedin
• Email
• Presentations
• Letterhead
• Flyers

We would like the logo to have a professional, bold, eyecatching look (if that is even a thing), but that also grabs your attention as well. The consultancy is often referred to as GSC so would be great to capture the letters into the logo in a clever way that could perhaps form the logo itself. I don't want to neccessarily be obvious that it is G.S.C so hoping it can be used / combined into a clever 'icon'. The Director keeps referring to Yves Saint Laurant for want of a better example, but I think there are more creative ways nowadays. I think that he would be happy to stick with the black, gun metal, white colours, however open to feedback on this, as I also need it to be reversed to sit on a website with a black background.

You previously created a logo for my husband which captured his consultancy name using letters so hoping you can do this also

Target Market(s)

Business Professionals and Corporate

Industry/Entity Type

Industry and Government

Logo Text

GSC (as the main icon) and options to use this with or without the consultancy name

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Colors

Designer to choose only greyscale colors for use in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Icon with option to use independently or with the name of the businness

Nice to have

• The letters as per the brief made into a clever 'icon'. Option for reverse

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