Social media startup - logo design [update 8.11, competitor audit]
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This customer received 265 logo designs from 124 designers. They chose this logo design from Super Juice Designs as the winning design.
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Logo Design Brief
Flyer
We are Flyer. We are a bright audio platform where influencers share their golden voice.
We would like to see logos that use warm colors (orange / red / yellow, or pale yellow in tune with sun / moon concepts), paired with audio references (such as a microphone). Read below for more detail on the concept of the brand.
**Brand Identity Background**
Since the early days of the radio, storytelling has allowed the original influencers to rise to the top. In 2021, when you hop on a Flight to share a story, you are creating top tier content with something more. We layer visual cues on top of audio to create awesome content.
You are either a Sun or Moon style creator: leading the way with a strong influencer personality (Sun) or sharing the stories of others, reflecting what you love about them (Moon).
While this platform uses design language of both Sun and Moon, the original market is for the Sun users - people who are comfortable in their golden voice and can lead the way with a great story.
Design should include either a reference to the sun or the moon - either is acceptable! We are looking for a thought process that simplifies into one smart idea.
Target Market(s)
Influencers 25-38; have been successful on other platforms; hungry, looking to expand their content to audio (but podcasts are boring)
Industry/Entity Type
Social media, audio
Logo Text
Flyer
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Other font styles liked:
- Magneto, Lucida Bright, Lato
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Design should be "clean", yet tell a complex story. See Competitor Audit for details