Redesign of Current Esports Logo

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This customer received 126 logo designs from 72 designers. They chose this logo design from Indra Putra as the winning design.
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Logo Design Brief
We want to put a modern and simple spin on our current logo. Our logo was designed a year and a half ago and has a typical esports look. We now want to give it a modern refresh, the logo should appeal to both business professionals and younger demographics as noted in the target market.
The logo needs to be simple, easily recognizable and very simple to apply to merch, clothes and additional items. We have a very large reach and will be pushing this forward as a rebrand of our current operation.
Target Market(s)
We have a varied market that appeals to both younger demographics between the ages of 13 and 27 that participate in our leagues, as well as fortune 500 companies that use our marketing and tournament services.
Industry/Entity Type
Esports, Tech, Gaming
Logo Text
Aquatik
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Some use or hints of our current logo - files provided - this can be very simple and only subtlety referenced. We would like to use purples and grey scaled. We very much like the eyes from the current logo.
Nice to have
- Modern take on the kraken, straight lines rather than wavy lines and tentacles.
Should not have
- More than 2 colors (3 at max), complex designs and shapes, a cartoon-ish feel.