• US$150

• 111 designs

• 37 designers

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Logo Design Brief

We need a logo design for our company 22V Research. We are a team of global macro equity research analysts publishing frequent reports for the investment community. We’d like our brand to convey a professional, classic, finance-y look and feel. The name is based on a founder’s family’s past sports career with the New York Knicks - 22 was his number. We would like to keep some reference to that sports career throughout our branding - obviously with the name, and ideally with some reference to the Knicks color scheme. Whether it needs to look like the back of a jersey / be entirely orange is up for debate. We had a designer create this first iteration and would like to build upon it and see alternative options with varying fonts, colors, themes, etc. Ideally the logo should work in three ways - horizontally, vertically, and with 22/22V as a standalone icon, depending on use. It should also work both in full color and black and white. To clarify again, the company and research product itself will have nothing to do with basketball or sports in general . An ideal logo would include two versions - both 22 Research and 22V Research. There are legal constraints to using 22V at the moment but we plan to transition into its use at a later time. Perhaps the V could look more like a checkmark or Nike swoosh? Alternatively, an investment graph swooping in an upward direction to indicate profitable returns? We like classic, simple logos like Apple, Microsoft, Audi, and Blackstone. Some of our competitors include Cornerstone, Renmac, Strategas and virtually all institutional research providers in the industry.

Target Market(s)

Finance, Institutional Investors, Retail Investors, Banks

Industry/Entity Type

Finance, Banking, Investment, Professional

Logo Text

"22 Research" and/or "22V Research"

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Sports jersey style lettering

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Horizontal, vertical, and icon only options; full color and black and white options; the words "22 Research"; some reference to the New York Knicks

Nice to have

• A logo option featuring "22V Research" for future use - should be similar to the "22 Research" logo for a seamless transition

Should not have

• Anything too busy or too colorful

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