New Walk91 Logo for hiking business in Australia
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This customer received 90 logo designs from 50 designers. They chose this logo design from Omee as the winning design.
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Logo Design Brief
We offer walking / hiking holidays on the 'Great Ocean Walk' in Australia.
Please watch the very short video on our website to see what our business is/does:
www.walk91.com.au
We require a new logo that is bolder than our current logo (photo1) and one that will stand out more on our website (photo2) and social media (photo 3).
Regarding colours, the logo is on our bus (photo 4) so it needs to be bold and easier to see from a distance.
Our original design included a pathway coming out of the letter 'K' but this is not very bold/clear, especially on social media.
We like the idea of maybe a gum leaf, or something including plants or the ocean (see photo 5 of rough ideas so far). We have done these rough examples ourselves but we need some professional help to develop these ideas, so all ideas are welcome - thank you. (Not too keen on using animals unless it is bold and eye-catching).
We would like to be able to use the wording, WALK91 on its own eg.
WALK91
and also with 'Great Ocean Walk Tours' written underneath it (depending on where we will be using the logo). i.e. so we can take 'Great Ocean Walk Tours' text away if we don't want to use it all the time.
WALK91
Great Ocean Walk Tours
Thank you in advance for your help and creativity!
Target Market(s)
Women age 40-60, or couples
Industry/Entity Type
Travel and tourism ( hiking tours)
Logo Text
WALK91 Great Ocean Walk Tours
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Bold text
Nice to have
- Like idea of feet in walking boots, or shadow of hiker/walker in the letters / font. Please don't copy exactly as the images on google/shutterstock. Also like ocean, sea, gum leaf