Brand Logo for Brown Fox Society

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This customer received 169 logo designs from 93 designers. They chose this logo design from Samantha Ward Design as the winning design.
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Logo Design Brief
Create a logo for Brown Fox Society. We are a mens focused personal care brand with our customers coming from the US, EU and AU. We have three main products across skincare and haircare and accessories to compliment the products.
The final design needs to communicate sophistication and an a authentic feel that is time tested.
Brown Fox Society
Why
- We want to help discerning men to be “the better”. This means authentic, sexy, discipline, elevating above the rest and living the lifestyle.
- We challenge prejudice and status quo (culture)
- Change Mens lifestyle for the better
Values
- Simple. Performs. Fun. Sexy. Sustainable
- We are not for everybody.
- We are for discerning men. You can be one of us.
- The humble overachiever. Classy
Mantra
- Be one of us.
- Be the better.
- We are connected.
- We are legion.
- Diversity is our identity.
- Success is our behavior.
- We are the smart money.
Target Market(s)
US, EU, UK, AU
Logo Text
Brown Fox Society
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.