Golf apparel startup needs a logo

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This customer received 168 logo designs from 89 designers. They chose this logo design from n1ck as the winning design.
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Logo Design Brief
We need a logo designed for Golfers. Smoove Is Fast (SIF). This name describes the importance of how a smooth swing is what creates the speed. The should be simple, clean, and very identifiable for the generation of golfers who appreciate innovative and progressive style that the newer golf community loves. The logo should capture peoples attention and be a topic of discussion to those who aren't familiar with the SIF brand.
Updates
Gathering more feedback
Just can't get what we are looking for. Hoping some of the feedback will get us where we need to be.
Slow in providing feedback
Target Market(s)
Golfers. Trendy style.
Logo Text
SIF
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I'd like some type of icon that can be identifiable to golfers.