• C$380

• 16 designs

• 8 designers

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Character Design Brief

We are a small craft brewery that has a consistent brand with a retro movie poster aesthetic to our labels. Think of our branding as "Breaking Bad" meets "Mad Men"!

Review our website at www.category12beer.com to get a good feel for our branding.

Two main characters are central to our branding theme: our scientist, and female lead.

Although our owner/founder creates our labels, they recognize that their skillset is limited. We need a digital "paper doll" vector art framework for our main characters. This framework would allow us to pose and place our characters into new labels easily.

The final design will be vector based in Illustrator format. The artwork does not need to contain shading and fine details, we can add that as we develop new labels.

Target Market(s)

Craft beer lovers! Also people that love retro-chic! That romanticized 1950's - 1960's classic fashion.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• An understanding of our brand and characters that match the look and feel of it. We have worked with different designers in the past, but we have managed to maintain a consistent look and feel.
  
  We would like each character framework to have multiple facial expressions, two outfits, and a variety of poses.
  - side view
  - front & back view
  - isometric view
  
  The framework should contain separate character's arms, legs, heads and torsos in various positions so that we can pick & choose to create a unique pose and place it in new settings.
  
  For base pallet we use an orange skin tone (CMYK 0 85 100 0):
  Scientist - dark grey pants with lab coat
  A creative summery outfit (short sleeve shirt and shorts)
  Props! Couple scientific flasks. Clipboard.
  
  Female Character - We love the dress on the Simplicity label, off white pearls, complimentary hair colour.
  An alternate outfit of capri pants, and scoop neck sweater (see attached)
  Props! Tulip beer glass. Purse. Luggage bags.
  
  An easy to work with file that allows us to pick and choose body parts to pose our main branding characters as we see fit.

Nice to have

• Some example poses to show how well the framework works! :)
  
  Some personality and flair with the props and outfits!

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Files

Download all files - 53.3 MB