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Apple bag design for elegant new product
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This customer received 26 packaging designs from 8 designers. They chose this packaging design from rug as the winning design.
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US$150
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26 designs
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8 designers
Packaging Design Brief
We need a packaging design for a 2 lb apple bag. The apple is called a Sweet Emerald. We want a design that pops off the shelf and distinguishes it from all the other apples on display. We want it to appeal to young, high-end shoppers. The apple variety is originally from Japan, so we want the bag to have a Japanese feel, but not too much. The features of the apple is that it is super sweet (the sweetest apple in the market), green, crunchy/snappy, and it's memorable. The market is along the west coast of the United States. This apple is grown on a family farm in a small town called Hood River in Oregon at the base of Mt. Hood. The final design should communicate an exclusive, limited, high quality product that is memorable and sweet. A photo of the apple is attached, and a few bags are attached as references for the package shape.
Updates
Low designer entries
Target Market(s)
young, asian, living west coast
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Sweet Emerald (product name)
Nice to have
- apple flower, mt hood,
