Family property logos

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This customer received 110 logo designs from 56 designers. They chose this logo design from emdeee as the winning design.
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Logo Design Brief
Design a very clean logo for our three properties.
Pollack (located in Toronto)
Pollack North (located in muskoka)
Pollack South (located in miami)
We want our last name prominent and the location smaller- consistent logo theme for all three properties
We like clean lines and simple/ modern but it is what we will use for all of our residences so needs to be impactful.
We will be using this logo for hats, shirts, welcome mat/door mat, napkins, glasses, etc…
Updates
Thank you for all of the great concepts. We will be selecting one this weekend!
Added Tuesday, June 1, 2021
Target Market(s)
Family property branding
Logo Text
(3seperate)Pollack North, Pollack, Pollack South
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clean lines- last name Pollack more pronounced- location smaller
Nice to have
- Modern look, clean lines, north logo is for property in muskoka which is on a lake where we do a lot of water activities but don’t know how we want that feature if at all in the design, South logo is for miami where we live on the ocean.
Should not have
- We don’t love a lot of pictures/ busy/ lots of colours