Local dog walking and pet care business needs a logo
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This customer received 82 logo designs from 26 designers. They chose this logo design from LĂdia as the winning design.
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Logo Design Brief
We need a logo design for a new company in Austin, TX, USA called The Wag Squad, with a tagline of "We've Got Your Six". We are a small but very professional dog walking and pet care services company. The owner is a US Army veteran and is utilizing a subtle military theme throughout several company elements. See attached file for Army color palette being used for the website build (Drab olives, beiges, desert tans, light browns). The owner's pet Doberman is part of the business and marketing as well, and he would like to have the head and neck (face on view) of a cartoonish Doberman included in the design somehow. The Doberman head should be fun and friendly, but also sharp/striking/impressive looking (not goofy or dopey looking), with some dog tags hanging from the neck. Texas pride is a big deal, so incorporating the Texas flag into one of the dog tags (or elsewhere in the logo if more appropriate) would be great. The tagline of "We've Got Your Six" should be under the company name in a much smaller, but legible size font, as well as a small footer of Austin, Texas. Open to other arrangements too, such as a circular design of Company name, Tagline, and Austin Texas, with the Doberman mascot in the middle.
The final design should communicate a fun/friendly/local vibe, but with a commitment to professionalism and excellence.
Target Market(s)
Working professionals who are too busy to meet daily dog exercise requirements
Industry/Entity Type
Dog walker
Logo Text
The Wag Squad "We've Got Your Six"
Logo styles of interest
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The Company name: The Wag Squad
Tagline: "We've Got Your Six" & Footer: Austin, TX
Doberman
Texas flag element
***Please utilize attached color Palette***
Should not have
- Dog should neither be vicious nor goofy