Pic'd: Photography marketplace looking for lead-generating landing page. **

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We're a 2-sided marketplace called Pic'd that matches content creators (mainly photographers) with e-commerce and other businesses that are looking for user-generated content.
Here's a use case example;
- A business that sells sleeping bags is looking for authentic user-generated pictures. They go to Picd.co and upload a brief.
5 photographers reply, and the sleeping bag company chooses the one they like best.
They agree on a price and send the sleeping bag to the photographer, who goes out into nature and takes pictures.
When all is done, he delivers the pictures and sends the sleeping bag back (if the company wants him to).
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This is a new business, and the purpose of the page is to collect both business leads (people who want to hire photographers) and creative leads (people who will do the jobs) - in order to fill up both sides of the marketplace.
The landing page will have a form for potential buyers to fill out, as well as a button where creators can sign up.
We haven't yet decided on a color palette, but we're looking for something that instills confidence and trust with the buyers - as well as conveys the message that this is a creative space.
The theme needs to be light and photo-visual (since we're selling photography).
Inspiration;
https://99designs.com
https://www.fiverr.com/
https://www.upwork.com
https://www.airbnb.com
https://unsplash.com
https://www.shutterstock.com
Target Market(s)
Buyer side target market;
- Marketing professionals at e-commerce companies with a revenue of $1-$10M and a marketing team size of 2-7 people. People who are looking for user-generated content for their brands.
Supplier side target market;
- Amateur photographers who aren't influencers, but take a lot of pictures and would like to make money on their photography.
Industry/Entity Type
Photographer
Number of Pages Required
1 page
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- * A form for potential buyers to fill out, containing the following information;
- Name
- Company Name
- Website
- Email
* Signup CTA's for photographers
* "How-to"-section
*"Testimonials"-section