• US$110

• 35 designs

• 7 designers

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Graphic Design Brief

Lullaby Club (lullaby.club) is a virtual performance space and popular club on Clubhouse (the social audio app) that helps people relax and fall asleep with soothing live music and spoken word every night.

Our musicians started using a stock image of a "sleepy cap" on profile photos during shows, and it organically spread like wildfire. Now people ask for them constantly to "wear" or just have fun playing with (see pics). We want to create a cap image that's very similar to the hat everyone knows and loves, while different enough that it's unique to us and we can own it. Would love YOUR help!!

Attached are:
– the original hat
– screen shots of what it looks like when people wear & play with it (you can see A LOT more versions of people using the hat on our Instagram @lullaby.club)
– VERY rough mock up graphics of what we're looking for (just shapes pasted together)
– rough sketches with how the moon and stars might be positioned
– the Lullaby Club logo a) with the type of crescent moon and stars we'd like used, and b) wearing the hat (so you can see how it might be used)

I know this is a lot of information, but better to give you eeeeverything we're thinking than just a rough idea, right? :)

Target Market(s)

25-45 y/o, men and women (audience tends to lean female), we attract US and global audiences

Industry/Entity Type

Entertainment

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Font styles to use

Other font styles liked:

• Currently using Moontime for logo

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• – The same general shape and style as the original hat
  – Replacing the blue rim at the bottom with a white, cloudy rim
  – Using a crescent moon and stars (rather than just stars)
  – A slightly different color palette, based around a shade of cornflower blue (hex #6190E6) and gold (hex #FFE380)
  – It should be designed to use in print, online, and on apparel, including embroidered
  – It MUST be something that people can "wear" and get creative with, meaning that it can be flipped horizontally, used at different angles and sizes, or pasted on other objects in fun ways. In general, this works best if the bottom is roughly straight or has just a small curve/angle, and the hanging part is not too long or hanging too far in any direction.

Should not have

• – Hat shape should not be toooo different than the original design (we want people to recognize it, and just see it as a "new and improved" version)

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Files

Download all files - 4.4 MB