Rental Business Advisors. I serve the Construction Equipment and Special Event rental industries

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This customer received 45 logo designs from 10 designers. They chose this logo design from sowravarfin as the winning design.
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Logo design to replace one uploaded for my current company-I'm basically rebranding. I do M&A, Business Valuations, Exit Strategies for privately held companies. I'd like to see the color green and/or red. Old Logo was blue want a fresh start. Final design should emphasize Exit Strategies and M&A Services. I've been in business since 2000. My current website is www.rentalacquisitions.net. I'll be using rentalbusinessadvisors.com for my new endeavor (it currently forwards to current website).
Target Market(s)
Privately Held Construction Equipment Companies in the U.S.
Logo Text
Rental Business Advisors. Perhaps add in (unless it is too much/busy): Exit Strategies, M&A , Valuations. Maybe incorporate my website: rentalbusinessadvisors.com
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Rental Business Advisors
Logo that pops
Nice to have
- Something that reflects construction equipment (old logo had a light tower and a scissor lift).
Should not have
- A Tent included (I do serve the tenting and special event rental industry as well but it is secondary to construction equipment).