Camera Company Updated Logo Design

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Logo Design Brief
We are relocating after 40+ years at our current location. We want a fresh logo with our new location. We are a full service photography store, selling camera equipment, printing services, custom framing and video transfer services. We want a logo that embodies photography. Our current logo has Deville big and bold with camera and video underneath smaller. I think I would prefer Camera to be more pronounced like the Deville is. Our current logo is attached.
Industry/Entity Type
Photography Equipment
Logo Text
Deville Camera & Video, Inc.
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- I have thought about a camera icon, or a photography related icon incorporated into the logo.
Should not have
- Not too busy.