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International marketplace needs a better-than-airbnb logo design **
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This customer received 26 logo designs from 16 designers. They chose this logo design from sherman as the winning design.
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€80
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26 designs
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16 designers
Logo Design Brief
We need a new logo design for our company based in the Netherlands called Yosful.
Yosful is an online marketplace that connects people who live abroad. With Yosful, they can easily offer and obtain services and products from peers who speak their native languages. We put focus on the well-being of these people because when you live abroad, language and cultural barrier can be a big problem. Easy access to services in your own language and in your own community can be served as a remedy with a taste of home. We make living abroad feel one step closer to home.
The services we would like to include can be summarized in six categories: household (cleaning, cooking, handyman), education (language tutoring, music, drawing, calligraphy), life (moving, car service), leisure (beauty, photography, hand painting), health (massage, life coaching, psychological consultation), and business (translation, graphic design, web design). That's why we would like to use the magnifier to symbolize the variety of the services.
We currently run the website within the Chinese community and have a logo design with a mix of graph and Chinese language, which is not recognizable for non-Chinese speakers. We would like to separate the graph and the text. Ideally, the graph should contain the magnifier and the initial Y, the text is Yosful. We would like to see warm yet distinguished color that stands out immediately and matches with the website color scheme (www.yosful.com). The message it conveys should be dynamic and energetic.
The benchmark here is the logo from other big marketplaces like Airbnb and Instacart. They both have a combination of pictorial and text with a clear image that reflects their core business. In the attached file, you will see a magnifier sample that we would like to use, with the possibility to use Y shape as the handle. Any creatvie idea is welcome. We are open to different alternatives.
Target Market(s)
People who live abroad.
Industry/Entity Type
Internet
Logo Text
Yosful
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
