Luxury Vinyl Flooring manufacturer and retailing business needs a logo design
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This customer received 203 logo designs from 91 designers. They chose this logo design from T I K H E - L M W as the winning design.
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Logo Design Brief
***please note the Logo must have the brand name: ‘Ambulabo’ with tag line: ‘Premium floors and tiles’***
***Added a ppt with preferred colours to experiment with***
We are selling a brand of vinyl flooring on Amazon. The brand is called 'Ambulabo', which means 'walk on' in Latin. The initial product we will launch is self adhesive vinyl planks but will look to extend the range later to include other variations. The features we are looking for in a logo are as follows:
• Slogan: Premium floors and tiles
• Memorable
• Relevant
• Can make use of appropriate colours to make the logo striking but not overly. Colours overlapping
• Modern and simple design – no overuse of graphics or images. Easy to understand symbols if used
• Original patterns
• Vintage
• Geometric shapes
• Realistic textures (particularly appropriate for this product)
The document attached with this brief outlines more details of the product and requirements.
Target Market(s)
• The target market is initially the UK, with intent to expand to other European markets.
• Product will appeal to anyone looking for an inexpensive way to brighten their flooring that is easy to install and maintain (tenants, landlords, those on a limited budget) – will not likely appeal to those looking for premium flooring solutions
Industry/Entity Type
Retail
Logo Text
Premium Floors and Tiles
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.