• US$150

• 11 designs

• 5 designers

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Logo Design Brief

We need a logo design for a new Atlanta-based merchandise company, titled "Sondaze". The name Sondaze is meant to have a lot of flexibility. The main ideas at the moment are to play with the word in 3 ways: "Sondaze = Sundaes", "Sondaze = SON days", "Sondaze = SUN days". We'd like to play with the idea of ice cream sundaes, a son or younger boy, and the sun itself! I'll drop down images for inspiration and brands that we've drawn from during the brainstorming process. We'd like a logo of one of these ideas above. When designing the logos, have fun! We'd like to really show the personality of the brand and have a fun, colorful look.

Target Market(s)

14-30 year old Americans, younger demographic

Industry/Entity Type

Retail

Logo Text

Sondaze

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A clean look that is also fun and personable.

Nice to have

• I'd like to play with the phrase "daze". I'd like to have either a sun character, ice cream (cone/sundae/etc.), or son (boy) character. Whichever character you choose, I want some sort of swirly eyes or other feature about them (i.e. melting ice cream) that signals that they are "in a daze". I'm not opposed to curving the text around the character or having the text sit below the character.

Should not have

• Basic logos, clipart, unoriginal art

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Files

Download all files - 2.7 MB