Designing a logo for a new business venture called DeliDel
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This customer received 303 logo designs from 131 designers. They chose this logo design from Coupx Solutions as the winning design.
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Please see attached my hand drawn idea of what we would like to have.
Final design brief :
We believe that we know what kind of design we wish to have. This would be something around the following theme : An infinity symbol along with a destination symbol inserted right in the centre. Our current company logo (cornucopia) is attached which can give you some idea on those lines. You can see two inverted Cs with denotion of ever growing right in the middle. We need something similar for Delidel. Infinity symbol provides well the base and then the destination symbol in the middle communications delivery. Hope this is clear enough. We need food colours and innovation around the theme noted above.
New Brief
Further to the earlier brief, we have briefly reviewed the submitted designs. We have liked many of them and they seem to display a certain commonality. So, we have decided in line with what we have liked out of the submitted designs to pursue two line of designing.
1. Most of the designs with two opposite Ds look like an hour glass lying horizontally. We like the idea as an hour glass shows the idea of time and with two Ds, it supports our purported meaning. So, we need to tweak around the idea of an hour glass with pronounced Ds and an i inserted artistically somewhere in a minimalistic way.
2. Other designs have followed the design of an 8 or infinity with two small ds in the opposite direction. We have liked them as well. So, if we can follow that line of infinity as well with some tweaking and inserting an I in between or in any other way.
We believe that between these two lines of designs, we can reach our desired logo. We love flat solid colours. Minimalistic yet conveying a solid meaning.
Therefore, all those who have worked on it are kindly requested to submit in line with this approach and then we choose the winner.
Old Brief
So we need We need a new logo design for a new business venture which is about delivery of food items to HORECA (Hotels, restaurants and cafeterias). The focus is on making the ordering/delivery systems more efficient in this segment. We deliver only food products, so the design should preferably be based in food colours. Single food colour or a mix of them. The name DeliDel is actually a mirroring of Del with I in between. Del stands for delivery and "I" to denote that I deliver. I have attached a file which gives some imagination of how to use the two letters of D to create a message but this is just something from my imagination and should not be a limitation on the imagination of fabulous designers here.
Updates
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Target Market(s)
Foodservice Market of Hotels, Restaurants, cafes & catering
Logo Text
DeliDel
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Colors
Colors selected by the customer to be used in the logo design:
Requirements
Must have
- We need a logo with the name design
Nice to have
- colour mix around food colours