• US$280

• 31 designs

• 8 designers

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Mascot Design Brief

We are looking to have a mascot that represents our culture and talks to our employees. This would be our first mascot. We had a text logo in the past but are looking to have a new logo design as well.
About us:
We are an AI Fintech company specialized in assessing credit profiles of consumers in emerging markets combining pioneering AI with large alternative data sources. In 2020 we reached our ambitious milestone of credit profiling 1bn consumers spanning 4 countries - Vietnam, Indonesia, India & the Philippines - and building a platform for the wider industry and the financial services industry in particular to provide the 'un & under' served access to credit. At the core of this initiative has been our strict and unwavering adherence to the norms of consumer data privacy and consumer data rights.
But we're not satisfied as we embark on the next leg of our journey to deliver 100 million credit lines to consumers in the markets where we operate. Although this goal is ambitious, we truly believe that by harnessing the power of AI & Big Data we can deliver financial access at unprecedented scale.
As a firm, we're audacious problem solvers motivated by our impact on society. We deeply espouse the values of ownership - of our actions and initiatives, integrity in all we do and agility in execution.
For the mascot, we are looking for something original, creative and fun. We want the masco to represent us, talks to us and be like us: Millenials and get Z, geeky but socially conscious and responsible young individuals.

Target Market(s)

Millenials, engineers, geeks, socially conscious and responsible young individuals

Industry/Entity Type

Fintech

Logo Text

Trusting Social

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Trust, reliability, innovative, intelligent, insightful, playful, creative, audacious

Nice to have

• fun and creative, universal credit access, covering the underbanked

Should not have

• luxury, robotic cliche

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Files

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