Health and Wellbeing online Shop

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This customer received 32 web designs from 11 designers. They chose this web design from pb as the winning design.
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Web Design Brief
I have attached a specification, however in summary this is a new business startup selling vitamins and supplements.
We need a web design for new wellbeing website, selling high end vitamins, supplements and nootropics. Therefore I need a simple eCommerce solution .
I need the website to look very different to other websites on the market. The more creative the better. It should look fresh elegant and simple. The criteria for products being on my site is that they have great reviews and they have been scientifically tested.
You will need the option of being able to log into an account, either through facebook, google, twitter, Instagram or create an account with email. For accounts, users will need the facility to reset passwords, see previous orders, track current order, and maintain favourites.
It should be PC, mobile and tablet friendly.
Look and Feel
It should be an elegant, modern, professional, trendy, unisex website. It should look clean and calm. Am happy to try interesting and slightly unusual designs. I would also like to have chat functionality, either powered by zopIMchat or by Vee 24.
Websites I like are
https://www.elite-aesthetics.co.uk/
https://www.justvitamins.co.uk/
http://www.pureclinica.com/
PLEASE DO USE YOUR KNOWELDGE OF WHAT WORKS FOR WEB DESIGN. YOU’RE THE EXPERT AND NEED YOUR EXPERTISE. CARTE BLANCHE TO DESIGN AS YOU SEE FIT. Please be creative, I need my site to stand out from the crowd.
Target Market(s)
Middle aged women are our most common client, however, younger patients, both male and female, will often visit the site. In summary, I would like the site to appeal to all age brackets.
Industry/Entity Type
Business
Coding
Coded - Design and coding required
Number of Pages Required
5 pages
Updates
I would like more designs. I was expecting 75+ Designs to choose from as per the package I paid for.
Low designer entries
Target Market(s)
Middle aged women are our most common client, however, younger patients, both male and female, will often visit the site. In summary, I would like the site to appeal to all age brackets.
Industry/Entity Type
Health And Wellness
Coding
Coded - Design and coding required
Number of Pages Required
5+ page
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Creative design