• US$260

• 271 designs

• 107 designers

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Logo Design Brief

Tezula Plants has been in business for 25 years and what started out as a side project has turned into a high end plant company for the connoisseur collector with plant supply products such as fertilizers, pots and potting soil. Our existing logo was designed a very long time ago and no longer reflects the standard of quality Tezula Plants has since become synonymous with. We need a logo which will be front and center on all our packaging, and marketing.
Many of our customers say shopping with us is more like visiting a boutique than a greenhouse. Nearly every competitor we have has a logo which features a flower pot, a flower or a leaf, which I guess is the best way to convey the company is in the horticulture sector but it is so BORING! Our products are exceptional, sometimes only one plant out of 100 seedlings meets the criteria to be sold which already makes us vastly different from our competition and we do not want a logo like everyone else's. If you are going to use a leaf or a flower in your design, it has to be modern and amazing to be considered.

Target Market(s)

High End Plant Collectors, Botanical Gardens, Garden Centers, Horticultural Societies and Plant Breeders. the majority of our buyers are woman.

Industry/Entity Type

Home And Garden

Logo Text

Tezula Plants

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Design should be modern, clean, original and high end.
  
  Green in the logo would be great, but not 100% required.
  
  Design must be balanced, this is not only a logo for our website our social media, it will be used in a very prominent position on all our product packaging. (Flexible Packaging, Hang Tags, Boxes, Blister packaging etc)
  
  The word Tezula MUST be prominent in the logo. Please only use "TEZULA" or "Tezula"
  
  The word Plants MUST be designed as "PLANTS" OR "Plants" please do not use all lower case

Nice to have

• Design incorporated into the text of the name Tezula is very appealing
  
  Tezula Plants with a design can be featured in all San Serif, OR all Script, OR a split of both.
  
  If an all text only logo is going to be presented, we would prefer it be in a modern San Serif font, not Script.
  
  Ideally I would like at least 2 or more colors in the design.
  
  We specialize in Aroid plants and well as Orchids. Tolumnias, Paphiopedilums, Lycaste, Anthurium. We are attaching some pictures for inspiration
  
  

Should not have

• No Stock Photography or Images, any artwork must be original. This logo will be trademarked.
  
  Please be very careful of earth tones, they symbolize unhealthy plants in my industry and if you are going to use them, please be very careful with your choices
  
  We do NOT want to see another logo of a "clipart" plant in a pot or a flower, or a portion of a flower “glued” onto a text logo.
  
  
  

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Files

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