• US$140

• 15 designs

• 2 designers

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Label Design Brief

We need a beautiful label for our new bottle / brand of bourbon. The name of our new brand is "Man a War". Our High Rye Bourbon Whiskey will be finished in Port Casks. Port is produced in Portugal.

The story behind our label is about the Portuguese exploration and Man A War, refers to a Jelly Fish. The Portuguese man o' war (Physalia physalis), also known as the man-of-war, bluebottle, or floating terror is a marine hydrozoan found in the Atlantic Ocean and Indian Oceans.

Early explorers thought its shape resembled the helmets worn by Portuguese soldiers.
Before Columbus landed in the New World, Portugal was a global sea power in naval warfare and ocean exploration. Portuguese mariners built an enormous warship with tall masts and sails that looked like puffy white clouds. The British called it a man o’ war.

Resembling a distant ship as it drifts silently over the surface of the warm oceans of the world, the Portuguese man o’ war is a gas-filled white float laced with pink and blue. It is not a true jellyfish biologically. But for someone who encounters a Portuguese man o’ war while swimming in the sea, they are functionally similar – they float, and like many jellyfish they have tentacles with stinging cells known as nematocysts that can inject venom into a person who brushes against them.

The scientific name Physalia includes the Portuguese man o’ war found in the Atlantic and the Australian bluebottle of the Indian and Pacific oceans. Both have a float, with tentacles swaying beneath it. Each individual is a complex colony of different organisms that provide different services. The tentacles capture prey. Other components digest what is captured. The man o’ war ships were armed with dozens of cannons that could fire at different levels and in all directions. The arsenal of Physalia is attached to a network of long, ribbonlike filaments beneath the surface, each armed with thousands of nematocysts. The toxic strands dangling from the float can be pulled by underwater currents and stretch more than 30 feet (according to some sources, more than 100 feet) away from the colorful, alluring float. Here is a video of it:
https://www.youtube.com/watch?v=gr1ps0ooDhU

Target Market(s)

Bourbon drinkers of all ages, adventurous
Proof is 90 - Alc. by Vol. is 45% and size of bottle is 750ML

Number of Pages Required

1 page

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Requirements

Must have

• See some of the pictures we uploaded as files to the brief for ideas :)
  
  Besides those picture ideas also a small element of a barrel - somewhere to depict the fact the bourbon is finished in a port barrel cask

Nice to have

• Could have an element of nautical /exploration images with the interlocking element of of the Man a War creature, explorers, discoveries or it could also have a beautiful rendition of the colorful glow of the creature with the portuguese ship and a profile of the explorers (as shown in the monument pic) in the background?

Should not have

• Want to make sure that the Man A War Jelly Fish doesn't look like a giant octopus

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Files

Download all files - 1.2 MB