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Highway Bridge Facade to promote our University. The billboard IS the BRIDGE !!
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This customer received 23 billboard designs from 11 designers. They chose this billboard design from Creative D2024 as the winning design.
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US$190
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23 designs
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11 designers
Billboard Design Brief
I need to build a bridge facade across a major interstate. The purpose is to promote our local University (Missouri Western) which can be viewed from the highway. So we want the bridge to be "signed" with Golden Griffon logo's https://www.missouriwestern.edu/brand/downloads/. Additionally, icons from St. Joseph (which is on the "opposite" side of the interstate) should be used to "bridge" the campus and the city... St. Joseph is home of the Pony Express, Beginning of the Oregon Trail, and launching pad for Lewis and Clark.
Updates
Please make sure your designs are signboards applied to the span of a highway bridge with the city on one side of the interstate highway and the University on the other side of the highway. Thousands of cars pass under the bridge daily so the graphics applied to the bridge (as a facade) must be eye catching and clever. Also must include the University logo.......
Fun Facts:
Our mascot is a golden griffon
Our city is the gateway to the west (Oregon Trail, Pony Express, Lewis & Clark)
These bridge signs have the opportunity to bridge a gap and link the city and the university
These bridge signs have the opportunity to be a bridge to the future for college students
Added Thursday, March 18, 2021
Target Market(s)
High school seniors and families that drive the highway. Secondary target - community members that will feel a closure link to the university because of the signing on the bridge
Font styles to use
Look and feel
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Requirements
Must have
- Golden Griffon logo. Needs to be classy and a little flashy - but not too distracting.
Nice to have
- Wagon trains west or Lewis and Clark pointing to the horizon or Pony Express Rider riding west....
Should not have
- Not too flashy - can't be a distraction for drivers