New logo design for a management & digital business consulting company.
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This customer received 95 logo designs from 27 designers. They chose this logo design from sohadesigns as the winning design.
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Logo Design Brief
- Looking for an elegantly simple logo design for a consulting company that serves very large client organizations (e.g. banks, government).
- Typical buyers are senior executives. Services include projects related to Strategy, Digital and Operations.
The attached file shows the existing logo and some basic art work from a brochure.
Target Market(s)
Senior executives in large global corporations (e.g. banks) or government departments
Industry/Entity Type
Consulting
Logo Text
Top Right Quadrant (it is up to the designer to do logo with or without text of company name)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Other font styles liked:
- calibri
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- aligned to name and type of business. The name itself has a strong visual theme.
Should not have
- Please avoid using "TRQ" in the logo. No abbreviations.