Seems like a sexist brand to me.

Thanks for your message. I also felt the same way when the tagline was thought over. Now look at various women brands -they do not mind calling their brand as goddesses and princess.
Women goddess collection or princess collection as this is the way we look at them -what about men -we can too look at ourselves as Gods- where we are proud ourselves and the way we think and do things....without harming anyone.

I guess calling Men as Gods has nothing to do with that we are considering Women as less -but we are proud men and respect each other.
There is no harm in calling ourselves as gods.