• €190

• 124 designs

• 48 designers

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Logo Design Brief

create a logo for a health oriented food based in Eindhoven, Netherlands. Today, we offer a slimming concept and low carb-high protein products via a specialized coach network. With this brand name we launch also online coaching via an app, and all products will be available on a webshop as well. (omnichannel). This new brand name will be the umbrella brand for all our food & health products & services. This will cover slimming, but also general health management eg supplements, meal replacement offers, and potentially also sports & mind services etc. Our core target group today are affluent women 35-50y. With this broader concept we want to attract younger profiles as well and also men (weight management as well as sports oriented). Our mission is to help people to optain a more energetic, healthier lifestyle so they can get most out of life. Our brand archetype is the caregiver, in a modern way. The logo will be used on web, app, packaging, social media channels, marketing materials etc. The PS should be a strong logo element that can be used seperately or in combination with other words like PS coach, PS supplements, PS foods etc. Enclosed the competitive environment we will be operation in. The brand logo should be useable worldwide.

Target Market(s)

see above

Industry/Entity Type

Health And Wellness

Logo Text

PS Food & Lifestyle

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• the logo should convey the brand values: selfconfident, together, personal, passionate

Nice to have

• the PS can be used with a tagline/baseline like eg 'your way to healthy'

Should not have

• see above
  no forks or knifes, this is too much restaurant, retail
  we are selling food products, but also supplements etc
  so we are in the food business + lifestyle /wellbeing business

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Files