Tagovita layout redesign brief

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Web Design Brief

Tagovita.com is a functional site developed in Ruby on Rails for which we wish to overhaul the layout and overall design concepts. New page designs must incorporate the existing functionality and work flows and allow the user interactions already defined.

Redesign of the primary logo is not included in the brief.

The objective of Tagovita is to provide an holistic approach to developing a healthy lifestyle including diet, exercise and mental well-being by providing a series of tools and interactions. All three elements must be included

The designer must demonstrate that they have utilised the site in order to gain an understanding of the various component available. TagoVita needs multiple levels of engagement, needs to be responsive, along the lines to allow the users to anticipate the opportunity of becoming a member. We need to be able to display synopsis of members blogs, successes and other news items as we see fit on the landing page.

Target Market(s)

Aimed at 18-65 male and female with an interest in changing their lifestyle to be healthier, fitter and a stronger confidence in their self-image. This site is about taking personal responsibility of your own life using the emotional support available through the tools and interactions within the site.


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Must have the tagovita logo.
    Must retain the sections (though not necessarily the names of the sections)
    Make use of colours, graphics and images.
    Appropriate use of popup overlays for providing help and support.
    Community features
    Space for advertisers