Label refresh for PUR Cold Pressed Juice
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This customer received 48 label designs from 9 designers. They chose this label design from juanjoseolivieri as the winning design.
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Label Design Brief
We need a label refresh . We will be doing a shrink wrap label. We want the name of the flavor in the front of the bottle. Otherwise open to suggestions. The idea of our juice is that it’s no preservative, healthy, absolutely delicious, very few ingredients . Our tag line is “it’s that simple “. We will need a clear label for the juices but the Mylks will be a solid label. This should work with the rest of the line so it doesn’t look like a totally different label but it looks elegant ... I prefer a matte solid label versus a shiny one.
Please design this label for a shrink wrap label which will wrap bottle. The juices would be clear so you see the juice and the milks solid so you don’t see the contents
At the moment we use white font labels for our juices, black font labels for our lemonades and Mylks.
See attached files to see what we currently have
Updates
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Target Market(s)
Upper end juice lovers
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Nutrition label must be white with black background and so must the barcode. The rest can be on clear labels.
However we need to have a clear design for our juice and a sold label for our almond Milks (called Mylk)
Please see the uploaded photos of a full wrap for milks from a competitor. We want our Nylic bottles to have a full wrap where you can’t see the contents, to be in matte and high quality and to work with the juice label which is full wrap but clear.
Perhaps a good idea to pull them both together is to design a band in the bottom of the clear label that works with a full color label for milks???
Name of flavor moved to front
Nice to have
- The simple ingredients listed somewhere along with the tag it’s the simple