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Packaging and Logo Redesign for craft brand
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This customer received 41 packaging designs from 14 designers. They chose this packaging design from grrssn as the winning design.
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US$300
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41 designs
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14 designers
Packaging Design Brief
We are updating our brand name, logo and packaging. Are are looking for brand refresh that will: 1) be memorable 2) exude trust, quality and fun (tastefully).
iCraftVinyl will become - iCraft. We can include 'Vinyl and Supplies' as sub moniker, but the focus will be moving toward iCarft as opposed to iCraftVinyl. Include our tagline "Craft with Confidence" into the design. Looking for a clean, modern, refined design. Not busy.
We have become known for our purple packaging which we will keep. We are open to interpretation, but the transition from our existing brand and the new one should be smooth. If the current logo Font is used, we have decided to disconnect the line between the i and C so the "Craft" is more clear and looks less like an e.
The attached documents contain some iterations of the new look that have not hit the mark, but were good attempts. Your submissions should be better than the ones attached.
You can see our current Logo and pantone colors on the PDF attachment and at www.icraftvinyl.com. Our existing packaging and sticker is in the photo below.
Updates
Low design quality
Target Market(s)
25 - 60 mostly female, mothers, crafters, small businesses owners
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Bold, professional appeal but friendly and fun as well.
