• US$350

• 53 designs

• 12 designers

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Logo Design Brief

Brand Logo for new military centric apparel company, focused on fighter pilots and aviation enthusiasts. To start, most of the apparel will be in graphic T's and hoodies. So there will be many opportunities in future to work together again on individual t-shirt designs. Would like the graphic helmet used (either modern or the older, leather version). With the visor down for the modern or aviator sunglasses for the old helmet, but with no mask, just a big mustache. This will allow the lower part of the pilot's face to be seen with a mustache similar to the one shown in the picture (Or an even bigger and bushier mustache). UPDATE: Added another picture with examples of graphic mustaches. Would prefer the one in the blue ellipse, but with a flatter bottom line. I don't think there needs to be a nose or mouth, just a "silhouette" but would be open to seeing some designs with a nose/mouth to see if it can work. Outline of a chin may be needed. There's a picture included which shows how much face is visible below the visor without the mask.

One thing I've noticed after receiving a few designs is, without the mask, the modern helmet looks less like a pilot helmet and more like a generic space helmet. More detail may be necessary to make the modern helmet more identifiable. So I've included a logo design that I made quickly which is a rough sketch where the pilot is wearing an old version of a leather flying helmet with goggles and aviator glasses. I like the idea of that logo, but need it to be improved artistically, with a better font for the text.

For the text, a military style stencil may work best (e.g. Capture It, Gunplay, D-Day Stencil, or Army Stamp).

Added a new photo of a modern helmet (with the mask up) with wing behind it. Thinking it may look cool to replace the wings with a mustache, with the text of “Bulletproof Mustache Supply Co.” below.

Target Market(s)

Military, pilots, and aviation enthusiasts

Industry/Entity Type

Clothing Brand

Logo Text

Bulletproof Mustache (Optional to include "Supply Company" or "Supply Co."

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Script like "Vegan Style" or "Steak" or a block font like "Bodoni Egyptian Pro". Open to any suggestions that look/feel more Artisan.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Pictorial Logo Helmet, Visor, and Mustache, along with company name in text.

Nice to have

• Open to all design suggestions

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Files

Download all files - 2.4 MB