• US$520

• 72 designs

• 14 designers

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Web Design Brief

Looking for a modern WordPress design for a manufacturer of oil separation and coolant recycling products called SmartSkim. This is a business-to-business marketer in the industrial manufacturing sector. SmartSkim sells to CNC manufacturing companies and their products are known as some of the best tools in the world for skimming and separating floating oils, metallic fines, and other contaminants from industrial process fluids.

The winning design will be based on a responsive WP theme. Include the theme name if your design is selected by the client. Provide Home, Product and Case Study page views with your submission.

THE SMARTSKIM BRAND
The SmartSkim brand is all about connection and partnership. They are down-to-earth, relatable, helpful and fun to hang out with. The brand voice is humble, authentic and helpful and they are driven by connection, togetherness and inclusion.

The SmartSkim target audience is plant managers, enterprise engineers and business owners in CNC machining manufacturing companies across a variety of industries (automotive, aerospace, energy, medical and transportation).

SmartSkim is looking for a clean, modern website that better represents their brand with a more polished and professional design. It should be:
- responsive and mobile-friendly
- easily findable for key search criteria
- a source for improved lead generation for prospective sales
- more easily editable

A design that is oriented toward these goals will be selected as the winner.

The winning designer may be chosen to code the website, or to code the initial pages in the concept design.

Current Website:
https://smartskim.com/index.html

Competitors:
https://www.prab.com/
https://www.eriez.com/
https://www.suparator.com/

Sites We Like:
https://americanalloyfab.com/
- we like the clean layout of the home page in a grid-like design, simple header and footer, the parallax scrolling, and the mobile responsiveness.

https://www.prab.com/fluid-filtration/guardian-coolant-recycling-systems/
- we like the way the content is presented on the Prab product page - specifically, we like the use of the tabs below the main product images to present a lot of content without it looking overwhelmingly busy.

https://ricelakeglass.com/healthcare/memorial-medical-center/
- we like the way Rice Lake Glass presents their cases studies with a combination of useful information highlighted by informative icons and pictures to present key statistics in the case study. We would like the SmartSkim case studies to almost feel like an infographic presentation on the website.

Attached files to help your designs:
- Brand Identity Guidelines
- SmartSkim Logos
- Product Photos
- Brand Photos
- Home page content
- Coolant Recycling product page content
- Case Study page content
- Site Map
- Wire Frames

Target Market(s)

The SmartSkim target audience is plant managers, enterprise engineers and business owners in CNC machining manufacturing companies across a variety of industries (automotive, aerospace, energy, medical and transportation).

Industry/Entity Type

Industrial

Coding

Coded - Design and coding required

Number of Pages Required

3 page

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Font styles to use

Other font styles liked:

• DINPro is used on all collateral - see brand guidelines

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• See the brand guidelines file attached for colors and logo usage

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Files

Download all files - 18.3 MB