Classy/Creative Kraft Paper Box for World's 1st Expanding, Biodegradable Kitchen Sponges
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This customer received 33 packaging designs from 9 designers. They chose this packaging design from Navisol Creatives as the winning design.
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Packaging Design Brief
Our products are earth-friendly and we need kraft-paper packaging that evokes that image. The box will contain our Dispongeables compact, biodegradable, expanding, kitchen sponges and CocoScrubs coconut abrasive pads.
The cool thing about Dispongeables, is that they start 1mm thick and grow to a perfect sponge thickness when they touch water. They can then be used like any normal sponge.
The slogan for these products is "Germ Free. Guilt Free." because they can be thrown-away before they smell (that smell on sponges is bacteria growing).
The box has to have a brown, kraft paper foundation, but we would like it to have classy-looking colors/imagery and incorporate our logo (attached). Please be as creative as you can. We have also attached a pdf of our current white paper packaging. Our website is dispongeables.com if you would like more information on the products.
We have included an image of our existing packaging - however, we do not necessarily want the new packaging to look like it. Please be creative!
Updates
Low designer entries
Sick
We are extending our deadline to provide designers more time to review and update their design.
Low design quality
Target Market(s)
Educated, more affluent retail shoppers
Industry/Entity Type
House Cleaning
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Brown kraft paper background/foundation
Nice to have
- Maybe some sudsy bubbles
Is it possible to have a flat blowfish jump into a pond and become a thick blowfish?
Should not have
- dirty jokes or innuendos
Should not look like our current packaging. An image of this packaging is included with the attachments for content purposes, but it should not be used as a design benchmark!