• US$300

• 146 designs

• 83 designers

---

Logo Design Brief

We need a logo for a mission-driven affordable housing DEVELOPER and OWNER of AFFORDABLE HOUSING communities in California and Hawaii. Our communities also provide onsite social services.
BLIEU is thoughtful in our approach to our developments as it relates to the community. We positively change the look and feel of the area. And we build developments that ultimately become a sense of pride, a foundation, for the community.

Our philosophy behind the name BLIEU
• Lieu = Latin word for place/location; Blue = source of life everywhere,
the coast, islands, water, blue planet, the sky – it surrounds us.
• Blue = positivity, symbolizes trust, loyalty, wisdom, confidence, intelligence, faith and truth, quiet and tranquility

Brand image:
• FOUNDATIONAL, FUNDAMENTAL, ESSENTIAL
• THOUGHTFUL, CAREFUL, DILIGENT
• BEAUTIFUL, DESIRABLE
• FUNCTIONAL, SUPPORTIVE, COMFORTABLE
• POSITIVE, UPLIFTING, TRANSFORMATIVE
• PRIVATE, REFUGE, RESTING PLACE
• SUSTAINABLE, GREEN

Target Market(s)

Affordable Housing partners including: Financial Institutions, City/State Governments, community groups and residents.

Logo Text

"BLIEU" with tag line "Sense of Place" Or "Defining Home"

---

Logo styles of interest

---

Font styles to use

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Must have an abstract logo element or symbol in addition to the written name "Blieu". OR a word mark logo. Can be multiple color blues, but must be an earthy Blues.

Should not have

• No literal references, such as houses or buildings in the logo. No trees or references to the state of business. Prefer abstract elements not literal or pictorial. NOT Neon or bright or primary blue.