• US$110

• 75 designs

• 35 designers

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Logo Design Brief

We need a new logo for our local business, Hawkeye Truck Equipment in Des Moines, IA. We are a truck upfitter, meaning we take trucks of all sizes and upfit them with equipment and accessories unique to each person, job, or company. This includes flatbeds, dump trucks, snow plows, running boards, spray in bed liners, tool boxes, and so much more. We are family owned, and have been open in the same location in central Iowa since 1946, this is out 75th anniversary this year! The 3rd generation that will take over the company from their fathers are involved in the day to day operations of our business. Our current logo doesn't translate well when doing shirts, hats, or other custom projects, and we feel is quite busy. We would like a logo that is simple, noticeable at a quick glance, and helps keep us separate from our competition. The word Hawkeye is important as it is the nickname for our state, but also what separates us from our local competition (They are called Truck Equipment. Real original.) Our current colors are red and blue, and we would like to stick in the blue range, again to differentiate from our competition. Final logo should call our our 75 years in business, or established 1946. A few of our slogans are "Make your truck as unique as you" and "Quality Service behind Quality Products" and we often refer to our company as HTE. Files attached are our current logo, sign, our building, and some merch we've done in the past year.

Target Market(s)

Men and women, 18-45

Industry/Entity Type

Truck Service

Logo Text

Hawkeye Truck Equipment

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Company Name

Nice to have

• established 1946
  or
  Celebrating 75 years (and a version without this to use in the future?)

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Files

Download all files - 10.5 MB