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Female-Led Inclusive Sleepwear Startup Needs a Logo Design
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This customer received 107 logo designs from 40 designers. They chose this logo design from eugenv as the winning design.
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US$150
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107 designs
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40 designers
Logo Design Brief
We need a logo for an inclusive sleepwear company catering to mom's and their children (long-term will carry men's). It's inclusive for two reasons: 1. The design is made for people with sensitive skin and sensory processing disorder, but is super comfortable for everyone, 2. There will be a wide range of sizes for women, XS-2X, so you don't have to be perfect to be comfortable in the sleepwear. You can see my initial web site at https://weekendmade.shop for a general idea of the product, look/feel.
Price range: Adult will be around $125, Kids around $60 (price may come down slightly as I grow)
The brand should represent freedom from night time woes. It solves your problem, ultimately meaning you can focus on having fun with your family, or sleeping in, whatever! I want to focus on what it allows a person to do, not the medical value. It should feel inclusive, and will have a wider range of sizing as a first step for that.
Target Market(s)
General target audience: moms with disposable income, willing to spend money to solve their children's (and their own) problems with sleepwear (eczema, sensory processing disorder, sensitive skin, etc.) - no baby sizing, starts at 2T. Adults goes up to 2x.
Industry/Entity Type
Retail
Logo Text
Weekend Made
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Need to differentiate from all the other modal pajamas out there with scratchy seams (Recliner, Nordstrom brand, etc.). Need to differentiate from medical brands like AD Rescue Wear, and differentiate from super kid focused brands (Little Sleepies, Hanna Anderson, Target, Primary). I'd love to wholesale to a site like Maisonette.com. Colors and patterns will be classic for a while, solids, and hopefully vertical stripes next. Aiming for more fashion friendly patterns vs. kid oriented.
Nice to have
- I'm interested in some sort of drawing or icon w/my logo. But could also use a text only version.
Should not have
- No primary colors