Company logo for branding purposes***
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This customer received 40 logo designs from 28 designers. They chose this logo design from Rii as the winning design.
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Logo Design Brief
we are starting a new business that will be custom t-shirts with the outline of our customer's lake on it along with the words "One Life, One Love, One Lake". the company is called 'One Lake'. We will use the logo for our website and other marketing material and perhaps as a 'crest-like' application on the clothing.
People that have cottages (lake houses) are usually very proud of their lake and also the lifestyle they have at the lake is often very much more relaxed and 'bohemian' than it is back in the city. They wear a bathing suit and flip flops most of the day, or go hiking, walking, sit by a campfire, drink with friends, fishing, etc. it is the kind of lifestyle you wish you could have all the time, but you have to work to pay for it!
Target Market(s)
people that own cottages on a lake, that love the lifestyle associated with being at the cottage
Logo Text
"One Lake" with the tag line of "One Life, One Love, One Lake"
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- some sort of symbol of a lake? i.e. muskoka chairs, a loon, canoe (we are in Canada), fishing, etc.
the colours and fonts should invoke relaxation, no stress, outdoors, sunsets, sunrises, campfires