• US$150

• 66 designs

• 36 designers

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Logo Design Brief

Company
Halftime Help is a veteran-owned and family-operated business committed to providing flexible work opportunities for student-athletes within their own communities. We source responsible, reliable, hard-working, student-athletes from your neighborhood area to help out with a variety of household chores. We pool the availability of our student-athletes from your area and find the right one to complete your tasks. For more information on who we are and the services we offer, please visit www.halftimehelp.com

At Halftime Help, we believe in our communities and passionately support our local student-athletes. Moreover, we are committed to providing quality services, at a reasonable price and the satisfaction of strengthening our communities one delighted neighbor at a time. We actively strive to strengthen our local communities and surround ourselves with the best customers, partners and vendors the community has to offer. We believe in local businesses and proudly support those we are connected to.
Our logo is attached. A deeper look at our logo shows two letter H’s, with a letter T overlayed inbetween which signifies “HTH” or Halftime Help. The letters are constructed into the shape of an American football goalpost, which encapsulates the company’s inherent ties to athletes. And lastly, the line above the goalpost embodies our continued pursuit for going above and beyond the goal.

We have recently developed a services discount framework for community heroes, called “HomeTown Heroes”. Any eligible customer who falls within one of our hero categories will be eligible to receive a discount on any services Halftime Help provides to them. The hero categories are defined using FREEDOM as an acronym and are as follows:
First Responders (Police, Firefighters, EMTs, Paramedics & Emergency Services)
Educators (Teachers, Administrators, Coaches, Counselors)
Elderly (65 or older)
Disabled (ADA eligible)
Officers (Public Service, Safety & Security)
Military (Active Duty & Veterans)
Note: It is intentional that “HomeTown Heroes” reflects words beginning with the letters HTH, which is also the cornerstone of our logo.

Logo Text

HomeTown Heroes

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• I would like a logo developed to reflect the HomeTown Heroes discount framework while also incorporating our brand logo at the center. The logo colors should be in red, white and blue (the colors of the American Flag). In that regard, it is okay to modify the colors of the Halftime Help logo so that it also reflects the red, white & blue color scheme. Additionally, I’d like the logo to primarily be circular, designed to look like an organizational seal and utilize stars & stripes to further incorporate elements of the American Flag. Ideally, the logo would incorporate all Hero “category” names and an icon representing each category. The individual professions within the parentheses above can be excluded. Font must be Neo Sans W1G Bold Italic. Lastly, the words “HomeTown Heroes” must be prominently displayed as part of the logo.
  
  Hex Color shades required:
  Blue: #002868
  Red: #BF0A30
  White: #FFFFFF

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