Logo design for new Start-up bank

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This customer received 120 logo designs from 58 designers. They chose this logo design from Larss Petrov as the winning design.
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Logo Design Brief
We need a logo design for a new bank Calle "America Mortgages". The logo must be contemporary, but exude trust, honesty, safety and also connection to overseas clients. Primary colors are Red, White and Blue. We are trying to get Overseas borrowers to choose our company over traditional banks. When they see our logo, it must recognisable yet understated.
Target Market(s)
U.S. citizens and Non-U.S. citizens living overseas
Industry/Entity Type
Banking
Logo Text
America Mortgages
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Words should be prominent so not too hard to read on a website. Needs to give the feel of a bank.
Nice to have
- an image/icon logo that represents "crossing" - bringing overseas clients to the US.
Should not have
- Too fancy, slick...