• C$150

• 78 designs

• 32 designers

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Logo Design Brief

We are looking for a brand and logo design for our coaching company called "Vie Lifestyle Coaching", or "Vie" for short. Background behind the name: our company provides online lifestyle coaching to women between 20-45yr age, and focuses on fitness, nutrition & gut health, mental health, and general wellness. The business objective is to transform women's lives and lifestyle (hence the name Vie) and help them lose weight, get in shape, feel better, and blossom into their best selves. The company would like a very clean, elegant, serious but fun, flowy and minimalistic image. We would like an emblem/symbol that is recognizable on its own (example: lululemon), represents the brand and can be printed on future clothing or fitness equipment (maybe the V from Vie?), a short logo for "Vie" that can be inserted into social media postings, used as a watermark, etc..., and a longer, fuller image for "Vie lifestyle coaching". The business' slogan is "C'est la Vie". Main color is mint green. Other suggested colours for the palette are black/white/greyscale, highlights in neon yellow/green, and mute orange/coral and mauve colours.

Target Market(s)

Professional women, between 20 and 45yr age

Industry/Entity Type

Fitness

Logo Text

Emblem

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Lines, circles, and even minimalistic/simplistic suggestions are fine

Nice to have

• We are attracted to ambigrams, logos/emblems that are just good and creative use of the letters in the name vs objects in the logo. Symbols of growth like the spirals, or other growth symbols could work. must be creatively applied.

Should not have

• objects, avoid use of, for example, a leaf, or a dumbbell, drawings and characters