• A$200

• 64 designs

• 18 designers

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Logo Design Brief

Hi everyone,

Very excited to offer this project to some of the best logo designers out there. We need a new logo for a crossfit and health/fitness themed business, owned by a famous tv star!

The logo will represent the entire brand moving forward so we need high quality, 100% original design and a creative logo.

We like clean lines, simple and beautiful illustration for a graphic design/drawing incorporated with type. Needs to be tough as it's representing a crossfit business and high level of fitness promoting muscles and the perfect body!

Business Name: The Robards Method
Tagline: Less Is More

We would like a design to show something like the 'back lever' exercise as an illustration incorporated with the business name and tagline. You may want to link in some of the letters of the name of the business with some cross-fit rings or a bar to provide a 'base' for the lettering/graphic.

Alternatively, we could also accept something like TRM (first letters from 'The Robards Method' as the illustration/graphic above or beside the business name text.

Please see photo attached with the image of the back lever in action. I've also attached a screenshot of images that show the crossfit style of rings or a bar that the exercise is used on.

The illustration of the workout can be a silhouette, lines or part of the exercise - it can represent the 'less is more' concept.

Target Market(s)

Men aged 25 &up - interested in crossfit, fitness, health, eating well and muscles. Strong fitness, modelling and body image.

Industry/Entity Type

Tv

Logo Text

The Robards Method - Less Is More

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The wording 'The Robards Method'
• Tagline: Less Is More
• Must be male dominant, tough, very professional and modern contemporary look.

Nice to have

• Illustration of man doing 'back lever' working in with the type.
• Could have workout bar or crossfit rings to support type and man doing the exercise.
• Colours could be black - or white on black backgrounds. Otherwise use dominant colour with black (like yellow, red or blue).
• We could also accept something like TRM (first letters from 'The Robards Method' as the illustration/graphic above or beside the business name text.

Should not have

• Needs to be 100% original. Do not want any cheap looking drawings/icons or clipart type images.

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Files

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