PACKAGING FOR HEALTHY SNACK OF LENTILS, CHICKPEAS AND BEANS

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Packaging Design Brief

We need a packaging design for a new product of our company. DEL MOLI is a chilean company that born in 2018 to produce healthy breads, alergens free. The new product, call KEWEN, consist in a healthy snack in three versions:
Lentil based snack with basil and tomato flavour
Chickpea based snack with cheese flavour
Beans based snack with Chocolate flavour
The snack is for all the familiy.
The benefits of the products are:
• High in proteins
• Gluten Free
• Allergen Free
• Vegan / Plant Based
• Sustainable Packaging
We need packaging that is attractive in stores, with bright colors and ideally illustrations of the inputs (lentils, chickpeas or beans, and the flavors of each one), as well as the final product to be consumed.
Actually we have a first proposal, wich I attach, that not convince us. We want something more atractive, cheerful and differentiating, for a very innovative and delicious product.

Name of the product:
KEWEN Lentil Snack
KEWEN Chickpea Snack
KEWEN Beans Snack
Logo: DEL MOLI
Container size: 36 grs / 135 grs

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Target Market(s)

Families looking to eat healthy


Look and feel

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Bold
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Upmarket

Requirements
Must have
  • Ingredients
    Logos: Gluten Free, Vegan, High Protein, Eco Friendly
Nice to have
  • Illustrations
    Attractive Colors

Files
Download all files - 1.7 MB
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LogoNuevo_DM-04
Thursday, December 10, 2020
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201020_Snack DelMoli
Thursday, December 10, 2020
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