Clean, Sophisticated, High-End Logo for Proformance Wheel and Tire

Want to win a job like this?
This customer received 115 logo designs from 66 designers. They chose this logo design from yomArt as the winning design.
Join for free Find Design Jobs- Guaranteed
Logo Design Brief
Logo needed for high-end wheel and tire shop. Must be clean, sophisticated, great font, etc. Color scheme is black / gray / white and orange (HEX #f37021). Motorsport inspired to look "fast" but with a sophisticated edge. Proformance can be in all caps but not necessary -- we want to see all the different layout and font options!
Old logo included in PDF (first image) and we want NOTHING like the current layout (fat ombre letters, checkered flags, etc.). Use the logos following for inspiration in layout, design and vibe.
Logo Text
PROFORMANCE Wheel and Tire / Proformance Wheel and Tire
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clean design, orange #f37021, "fast" look
Should not have
- Checkered flags, bold fonts, ombre lettering