New App for shops needs a logo design

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This customer received 127 logo designs from 53 designers. They chose this logo design from Graphic Bricks as the winning design.
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Logo Design Brief
We need a logo deign for a new App focusing on retention marketing for shops such as restaurants, coffee shops, hair salons, and so on. XPOT or X!POT means thx!+Spot, and Customer crossing + Spot. We try to create more communications between workers and customers in the shops, and the customers will get benefits and status as a loyal and frequent customer based on the communication scores through the App.
The App shows the following information;
1. Visiting points
2. Shops information
3. Workers' Photo/Nick name (customers can send "thx!" there)
4. Customer status such as Diamond, Gold, Silver.....
5. Customer benefits based on their status
6. Coupon distributions
Updates
Need extra days to review
Target Market(s)
Retail shops and their customers
Industry/Entity Type
Marketing
Logo Text
XPOT or X!POT 【it's pronounced as CROSSPOT】
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- We still consider which service design would be better XPOT or X!POT. We will decide it by checking output designs. So please choose one of them which you feel better as a designer! If you can design "cross" below X or X! as a subtitle, it will help users to pronounce as CrossPot.