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Packaging Design Project (Bottle Label)
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This customer received 23 packaging designs from 10 designers. They chose this packaging design from joserios as the winning design.
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US$275
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23 designs
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10 designers
Packaging Design Brief
We are a small religious institution in Columbia, SC (USA) and are seeking a label design for bottled water (label size: 2.375" x 7.875") with the tagline of "Leading people to the Source since 1923" and based on "John 4:14" (Bible). The name abbreviation, "CIU," should be the prominent. Also include the University name, "Columbia International University"and website, "www.ciu.edu" somewhere on the label.
The design should take into account the mission of the university: "Educating people from a Biblical worldview to impact the nations with the message of Jesus Christ." This is not the theme; rather, it's included to provide a background for the purpose of the university. For additional ethos, visit www.ciu.edu
See a sample of the previous label as well as a few "ideas" (basic). These ideas are only provided as a sample basis, not what we want in terms of design. We need your talent to understand the message and convey it in a professional manner.
Updates
Note: I have changed the financial arrangements and guaranteed payment.
Added Friday, May 04, 2012
Project Deadline Extended
Reason: I've removed the guaranteed refund and would like to allow additional designers to join in.
Added Friday, May 04, 2012
THANK YOU!
The contest will be closing today, and regardless of who wins, I want to thank all who participated for your contributions!
We will review each design (I've already begun to receive input from our in-house design team via the polling system), and I hope to have a final decision on the winner within the next few days.
Added Thursday, May 10, 2012
Target Market(s)
25 - 60 year olds (used at fundraising events)
Industry/Entity Type
Religious
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Professional, clean appearance.
Fonts used should be eye-catching and readable yet not Arial style.
Artwork should be bright and inviting.
Aside from the tagline and CIU, include the website: www.ciu.edu
Include the university name: Columbia International University
Nice to have
- See samples and my comments under "task description."
Should not have
- No suggestive or inappropriate artwork.
No gothic looking art or fonts.
No hard to read fonts (fancy cursive).
