Boomerang Beach Surf Co. (Retail surf shop, East Coast Australia)

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This customer received 107 logo designs from 47 designers. They chose this logo design from pronasz as the winning design.
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Design a fresh logo for a company based on the East coast of Australia. We require a logo that that will enable us to launch both branded merchandise and an online store that compliments our shopfront at Boomerang Beach, NSW. The logo could potentially have a Boomerang in the design, we would like to have something that makes us unique from all the other surf brands. The feel must be beach/surf/fun/ocean/chilled and be suitable for children and young adults. The design is for clothing, so please not a corporate looking design. The colours selected are only a guide, but as the ocean is prominent in our business blue would be a good option. We want strong colours that really compliment each other and look good on both black and white. Our product range is mainly T-shirts, caps, towels etc Surf gear!
We are not afraid of an abstract design either if it isn't over the top, but we must appeal to our audience, which will predominantly be surfers. So looking cool is important.
A font is important too, especially for Boomerang Beach. We want to launch this brand internationally, so Boomerang must be the key feature in name and possibly image.
Target Market(s)
children to young adults
Logo Text
Must have on it "Boomerang Beach Surf Co. Australia" and could have "Boomerang Beach Surf Co. Pacific Palms, Australia EST 1983"
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Boomerang Beach Surf Co.
A boomerang image with cool design
Should not have
- Shark images