Email to promote virtual race fundraising platform to non-profits

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This customer received 22 email marketing designs from 8 designers. They chose this email marketing design from pb as the winning design.

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Email Marketing Design Brief

We’re an online race registration, fundraising and results platform that’s promoting a new program to non-profits. This program allows any non-profit to host a virtual 5K event that will raise money for their organization. Our software support teams gets information about the charity, sets up the 5K Virtual Race for them and opens registration on their behalf. We are hosting a webinar to pitch this program to non-profits and have mocked up the attached email.

We need a designer to make this look more appealing and then to convert their work to email-ready HTML/CSS. The template should also look good with images turned off and have some text at the top encouraging users to turn images on.

The content will be the same overall, but we need a new template applied to this as it looks boring. We need the titles to “pop” more and could use more imagery. The photos used in this mockup can be swapped out with stock photos of people coming together performing charitable acts or small groups (2 or 3 people) walking or jogging together. However, since the tshirt is the giveaway that the participants receive and we are advertising that the charity can customize the shirts with their logo, we'd like at least 1 of the images with the shirt to be used in the email. I've attached several of these photos to choose from.

Target Market(s)

Non-profit organizations

Industry/Entity Type

Software Service


Font styles to use
Sans Serif

Colors

Colors selected by the customer to be used in the logo design:

0555a3
00a990
33a6d7

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Files
Download all files - 9.9 MB
HTML
BTG Charity HTML Email Template (2)
Thursday, November 12, 2020
JPG
Girl and Guy Shirt Front Close Up
Thursday, November 12, 2020
JPG
Friends Running Up Close
Thursday, November 12, 2020
JPG
Girl Shirt Front 2
Thursday, November 12, 2020